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"ECR (Efficient
Consumer Response)" - Europe Category
Management Best Practices Report
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| Published under the
auspices of ECR, this book describes the "Best
Practices" in Europe as they existed in the
1990's. While somewhat dated, it remains a
useful reference on the evolution of
Category Management and is recommended as a "Primer"
for anyone interested in the
subject. |
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“Next Generation
Category Management” -
The Power of Information
Technology to Focus on the Consumer |
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