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“Next Generation
Category Management” -
The Power of Information
Technology to Focus on the Consumer
Reflecting the experiences from the first round of implementations for different retail formats around the globe,  the "State of the art" is presented.Emphasis is placed on reviewing how to overcome the key barriers to success: understanding consumer fundamentals & category drivers, organization development, and information Infrastructure. A "must" for anyone seriously interested in the subject !
Price : US$-199
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"ECR (Efficient Consumer Response)" - Europe Category Management Best Practices Report
Published under the auspices of ECR, this book describes the "Best Practices" in Europe as they existed in the 1990's.While somewhat dated, it remains a useful reference on the evolution of Category Management and is recommended as a "Primer" for anyone interested in the subject.
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“Next Generation
Category Management” -
Japanese translation
The Japanese translation of the book published by the Disribution Efficiency Institute of Japan as the official guidebook on the subject.
   
   
       
       
 
 
   
 
   
   
 
   
 
“Next Generation
Category Management” -
The Power of Information
Technology to Focus on the Consumer